Why product is important for global context?

Product is an important element of the marketing mix. A product is anything that satisfies a need or want of customers. A product is the heart of an organization. This give and take makes an organization living. The product is the benefit or satisfaction. Products can be tangible and intangibles. Product is an important element of the marketing mix. If a buyer consider to be significantly different from competitive products in some relevant characteristics, then it is indeed as new product. It determines the quality of evaluation. 

According to Philip Kotler, “A product is anything that can be offered to a market to satisfy a want or need.”

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Why cooperative marketing in today’s context?

Cooperative comprises a number of people who come together to satisfy mutual socio-economic interests by carrying out a business activity. Cooperative marketing includes agricultural or ago-industrial production activities, trade co-operatives, housing co-operatives or savings and credit co-operatives. The members join together to use the cooperatives, goods, services and facilities. The number of members can increase their power by pulling their resources together. The members can buy, sell, and market their products as individuals or as a group. They can share profit within the group.  It is based on member owned. 

The services can include credit, sale of inputs and other products at low prices, housing or health programs and so on. It can help to community based private enterprises, help build open market and bring all kinds of people into the mainstream economy. It can promote to grassroots democracy and strengthen human dignity through self-help community activities. It is an effective and proven development tools in alleviating poverty and achieving social goals. It enable people to achieve lasting economic independence and economic prosperity. It also provide jobs, income, basic education and democratic experience.    

According to International Cooperative Alliance (ICA), “A cooperatives is an autonomous association of persons, united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically controlled enterprise”.

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Agricultural Sector for Economic Development

It is the process of buying and selling of agricultural products. It is the creation of demand of agricultural products findings out the existing and potential demand production of salable farm goods, etc. It is the activities of buying agricultural inputs and selling of agricultural products. It includes research a planning management of channel of distribution. Agricultural marketing is multidimensional activity.   

The word “agriculture” means anything which is produced by the farmers. They are more nature based activity. Agricultural outputs such as food grains, fruits, vegetables, animal and animal products, etc. It is also called as seasonal marketing. It covers wide range of geographical areas. It is difficult to create trust and goodwill among all consumers. It includes management and coordination of non-marketing members. The price of agricultural produces is determined by non-marketing agencies. It includes economic and non-economic activities. It brings customer satisfaction. For this sector, personal images are more important as products are not branded packaged, no labeling and no standardized. This agricultural sector advise people to be profit oriented. Profit orientation creates people, area and nation rich.

According to Richard Kohl, “Agricultural Marketing is the process of buying and selling agricultural commodities which includes harvesting, sorting, grading, processing, storing, etc.”

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