People’s participation, empowerment of local people and women

People participation approach as a basic need approach as an alternative of top down approach. It is consider as the central issue in the development process. It means that people are closely involved in the economic, social and many others development process. It is one of the major strengthening mechanism to natural resources use, conserve and many other parts of its development. It is equally important to strengthening the mechanism to natural resources is the empowerment of the local people and the women. 

Empowerment refers to increasing the commercial, party-political, societal, informative, gender, strength of individual and communities. Empowerment of these groups one taking place in different sector and different form. It is merely concern to the natural resource conservation and development. 

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Rural market for its development

Rural market is that place where the facilities of buying and selling of goods and other services are available in the rural part of the country. Market is not only the place where buyers and sellers must meet each other to purchase and sell the goods. It is the mechanism by which buyers and sellers meet directly, indirectly for the exchange of goods or services in terms of economic value. Ultimatum, resource, market information, government policy and middle man affect the exchange process of market concept of market. Market is treated and understood from different perspectives. Rural market is the backbone of agricultural country as it supports production and productivity of the villagers. 

Majority of rural people are involved in agriculture and agriculture related goods. So, rural market is made of agricultural goods. An example of rural market is haat bazaar. Rural market is operated at micro, small or medium scale level. Unless, we develop rural markets, commercialization of agriculture, diversification, multi farming system, etc. have no meaning. Therefore, rural market is very important for overall development of agriculture sector as well as national economy. It develops along with other socio-cultural activities. It generates views, ideas and innovations and exchange activities. The rural market are highly influenced by weather and topography. From the development perspective, rural market are still not well-established and well efficient. It motivates them to involve in commercial farming. The farmers will have the knowledge of market value.

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Branding for the international gratitude

Branding is used to identify the seller or maker of the product. Brands suggest product differences to customers. They convey attributes, images, values and benefits. A brand name consists of words, letters, symbols and numbers that can be vocalized. A brand mark appears in the form of symbol, design, sign, and color. It is recognized by sight. A trademark is a legally protected brand. It implies ownership of the user and exclusive right to use. Branding recognize briefness, uniqueness, competent of legal protection and adjustable to new products. It is the appearance as be facts standard tradition, market domination. It can be printed by the standards organization or by a government or regulating body. 

According to Philip Kotler, “ A brand is a name, term, sign, symbol of design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.”

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