Branding for the international gratitude

Branding is used to identify the seller or maker of the product. Brands suggest product differences to customers. They convey attributes, images, values and benefits. A brand name consists of words, letters, symbols and numbers that can be vocalized. A brand mark appears in the form of symbol, design, sign, and color. It is recognized by sight. A trademark is a legally protected brand. It implies ownership of the user and exclusive right to use. Branding recognize briefness, uniqueness, competent of legal protection and adjustable to new products. It is the appearance as be facts standard tradition, market domination. It can be printed by the standards organization or by a government or regulating body. 

According to Philip Kotler, “ A brand is a name, term, sign, symbol of design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.”